For many businesses, especially small businesses, budgeting pay-per-click (PPC)
campaigns can be tricky. When every dollar counts, it’s critical to find ways to cut down
on ad spending. To help you get started, here are five ways you can reduce your PPC
spending and increase your ROI.
The first three come from Portent’s article 5 Critical Tips for PPC Success for Small
Businesses on a Budget:
- Use location exclusions – “Advertise only where you can deliver”. If your
company only distributes its products or services within ...Continue Reading →