When it comes to social media marketing, Instagram is probably not likely to be very high on your list of targeted platforms, but it actually has more potential than you may expect.
The key is to ensure you are using it in a way that will present your business in the most positive light, and to integrate it appropriately with your other online marketing platforms.
Your Instagram profile should contain links to your website and possibly also to other social media pages you manage. Because Instagram is mostly a visual medium, use it as a way of showing off visually-oriented ads and images of your products. Save the clever sound-bites for Twitter and deeper philosophical posts for Facebook or your blog.