If you own any kind of business in 2015, from a restaurant to an Amish furniture outlet, you need a strong presence online to make any sales at all, let alone the sales you strive for. Online shopping has quickly gone from an alternative to going to the store to the first option for many people around the world.
Because of the increase emphasis on online sales, it is important to invest in the best possible digital marketing services so you can get the most out of your website. A professional digital marketing agency can build you an eye-pleasing masterpiece, seamlessly navigating your customers to the exact page or product they’re looking for. Here are three of the most important reasons you should be making sure your company has a website that will put your competition to shame:
- The web has taken over sales.
Online sales are not small potatoes. In 2011 alone, over $1.1 trillion in sales were considered to be “web-influenced.” If you still haven’t invested in digital marketing services, you’ll miss out on this astronomical market which has only grown in the past four years. Between laptops, smartphones, and everything in between, the internet’s role in our shopping habits is no longer something you can ignore.
- Attention spans are shorter than ever.
Here are a few shocking statistics that may finally make you decide to invest in the right digital marketing services: your website has about 10 seconds to get the attention of a potential customer, and the average internet user scrolls through about one-quarter of a webpage before losing interest. Exciting graphics and easy-to-use interface will encourage these leads to stay on your page longer and eventually convert into paying customers.
- You need a real person designing your website.
There is a difference between good digital marketing services and quality digital marketing services. Any college student with experience in web design can make you a webpage, but you need an agency that cares to achieve the quality you deserve. Having somebody who knows the ins and outs of your website will help you fix any future bugs and make the necessary improvements as your business grows.
If you still haven’t sought professional website design, it’s not too late to do so. Invest in quality digital marketing services to set your business apart from the rest.