Digital marketing and web design are two of the most important aspects of any marketing strategy. Nowadays, businesses of all kinds need some kind of online presence in order to stay afloat. From a customized website to an active social media account, online marketing is simply a must; consumers have come to expect a digital presence from the businesses they frequent.
When building an online presence, there are a few things to keep in mind. First, time on the World Wide Web is precious. That is, Internet users have notoriously low thresholds when it comes to loading times. Forty percent of users will go to another webpage if the one they’re on takes more than three seconds to load. Moreover, users tend to read just 25% of a website’s content. Because of this, website designs need to be fast, engaging, and succinct in order to get the best results.
Outside of Web design, digital marketing is incredibly important to the success of a business. One digital marketing tactic in particular, search engine optimization (SEO), is taking the online world by storm. SEO services involve creating digital content that will boost a webpage’s “visibility” on a search engine such as Google or Bing. When search engines generate results, they tend to look for certain keywords and design structures in webpages. The more of these features a webpage has, the more likely it will be featured prominently in the search results page — ideally on the first page and even more ideally on the very top of the first page! SEO is one of the hottest digital marketing strategies on the Internet today.
If you run a small business and want to take full advantage of the Internet, hiring a professional web design agency is truly the way to go. For more information, feel free to leave a comment or question at the bottom.