logo designCustom web design and web development services are important now more than ever. Website design has gone through quite a few changes over the years. The proliferation of the Internet has made web design a key tool in developing a company’s brand image. Everything a company website has, from its logo design to the kinds of tabs it has, says a lot about the company and has a tremendous impact on the company’s business and customer base.

Web and graphic design may not seem like much when you go on a website for the first time but it truly does make a difference. Consider that most Internet users have a very low attention span and very little patience. About 40% percent of users will abandon a website if it takes four seconds or longer to load. Also consider that even if the page loads properly, most users will only wait 10 seconds before making a decision about whether to use the company. Finally, most users only read 25% of the web content they land on; it’s easy to see how important effective web design is to a company.

Though web design can be daunting, the potential results are extraordinary. Just four years ago, more than $1.1 trillion in sales in the United States were influenced, either directly or indirectly, by the Internet. People nowadays don’t so much use the Internet as they depend on it. From retail shopping to online banking to services like PayPal, online markets have never been more important or widespread.

Web design allows you to create folders, file types, hierarchies, file versions, content tags, and more, all of which are instrumental in creating a successful, interactive website. Website maintenance is also just as important. For more information about graphic design, logo design, and other components of overall web design, feel free to leave a comment or question at the bottom.